Circ Report: Parenting

Disney’s FamilyFun seemed to be the big gainer in the parenting set, with its total circ up nearly 17 percent in the second half of 2009. A large part of that increase stemmed from the addition of more than 100,000 verified copies, the public-place copies that many buyers perceive to be of less value.

Meanwhile, FamilyFun eliminated almost all of its 161,617 total analyzed nonpaid copies (copies that a magazine delivers free to a specific audience). Overall, though, it was a rough time for parenting titles on the newsstand. All posted double-digit declines except for Scholastic Parent & Child. Its decline was less severe, but the title only sells a scant number on stands.

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Publish date: May 30, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT