This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You’re Near a Road

And it was made by an agency for an insurance client

Headshot of David Griner

Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to get hit by a car or bus.

Since Thailand's LMG Insurance obviously has an interest in keeping cars and people intact, the business has partnered with BBDO Thailand to create Safe & Sound, a music app that lowers pedestrians' headphone volume when they approach roads or railways.

Using your phone's GPS, the Android app automatically adjusts volume near streets so the user can hear any potential hazards like emergency vehicles or speeding cars. Specifically, the app lowers your volume to 70 percent and uses the phone's microphone to play street sounds in your earbuds at 30 percent volume.

Here's how it works:

Users must download the free app and activate it as their default music player. Cleverly, the app even detects if you're riding mass transit (based on your speed) and doesn't adjust your volume in the way it would if you were out for a jog.

The agency behind the app, BBDO Bangkok, has been on an inventive run lately with its crash-reporting motorcycle helmet and calorie-reducing dinner plate.

Check out more info on the app below, along with credits. 




Client: LMG Insurance

Advertising Agency : BBDO Bangkok

Chief Creative Officer : Suthisak Sucharittanonta

Executive Creative Director : Anuwat Nitipanont

Creative Director : Park Wannasiri

Art Director : Panupak Siripakdee

Copywriter : Thiti Boonkerd, Vachira Pashekrepapon

Group Client Service Director: Adisorn Atikomchakorn

Client Service Director: Kiatikun Mongkolchai

Account Executive : Suphatcha Korcharoenkiat

Developer : 1Moby

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."