Cloud Drive Could Lead To Amazon MP3 Habit

Since Amazon’s launch on Tuesday Amazon’s Cloud Drive, I’ve spent more time and money with Amazon’s MP3 store than I have done in the past. One of the first things I did on Wednesday was fire up the Amazon MP3 app on my phone to see what was the free song of the day, which happened to be Whitesnake’s Love Will Set You Free.

While before I might have thought twice about downloading this song because it takes time, uses bandwidth and storage space on my phone, and I don’t consider myself a Whitesnake fan, I didn’t hesitate to get the song. In a matter of seconds the song was on my Cloud Drive and available for me to listen to, without the pain of losing storage space or using bandwidth to download the song.

If purchasing music on a smartphone no longer involves long downloads and worrying about how much storage space is available on the phone, I am going to be purchasing a lot more music on my phone than I ever did before. Further, if I want to get the music I bought on my phone on to my PC, I don’t have to connect the phone to the PC and transfer or sync the music, I simply log on to the Cloud Drive web site and right-click the album or song name to download it to my PC.

I believe that Cloud Drive is going to lead to more music sales for Amazon, and I think it is going to be very important for Amazon if it does lead to more music sales. Surely the record labels are going to take some legal action against Amazon, so it will be helpful for Amazon if they can point to increased sales of music as a result of Cloud Drive.

Publish date: March 31, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT