Today was a big day for CNN, which announced it’s closing down CNNMoney, launching a new website called CNN Business and opening a bureau in San Francisco.
“Every company is becoming a tech company. This is the race that all major companies need to win,” said Jason Farkas, vp and general manager of CNN Business. “We are shifting our focus to that story across all industries.”
CNN Business will be green instead of the former site’s blue hue. The site will also include new content, including as two new sections dubbed Perspectives and Success. The former will commission opinion pieces from of the leading experts in tech and finance, such as Melinda Gates, Uber CEO Dara Khosrowshahi and Morgan Stanley CEO James Gorman; Success will dive deep into entrepreneurship and what it takes to have a successful business and team.
CNN Business will also include new franchises, such as The Human Code with Laurie Segall, showcasing the conversations the reporter has with leaders in the industry, and United States of Amazon, which will take a deep dive on the company.
“Technology is at the root of all businesses. We also realize you can’t be one thing all the time. Like business, media is constantly evolving. By making this commitment to evolve we show that we’re not just one thing, stagnant, we’re evolving to meet the needs of our customers,” said Christine Cook, svp and chief revenue officer of CNN Digital. “When you start talking about the customers, brands really lean in.”
Fidelity was the launch partner for the new site, which included a takeover of CNN Business’ homepage today as well as various integrations around the its launch.
Fidelity’s sponsorship runs through the end of the year and will also include a digital video series on CNN Business.
San Francisco is the latest city for CNN to open a bureau, joining New York, Washington, Hong Kong, London, U.A.E. and India.
CNNMoney was first created in 2001 in partnership with CNN and Time Inc.’s Fortune and Money brands (now part of the Meredith corporation … and up for sale). Three years later, CNN took full control of the brand and grew it to include CNN Tech and CNN Media. Those staff members now might have new beats as part of CNN Business, Farkas said, but there were no layoffs as a result of the rebrand.
In February, CNNMoney reported that CNN was restructuring its digital news operations and laying off some staffers.