CBS News has a new PR sheriff in town — Christa Robinson, formerly CNN and Tribune chief of communications, will become CBS News’ senior vice president of communications.
“Christa is a top-notch executive who has great knowledge of journalism and of communication strategy, and that is a terrific combination,” [CBS News President David] Rhodes said. “As we grow audience across all distribution channels, it’s essential we have the right person to tell our story. I look forward to working with Christa to shine a light on the great programming and original reporting our correspondents and producers do every day.”
Robinson takes the helm from a departing Sonya McNair, who joined the Eye in 2009. McNair, who had a hand in identifying Robinson, is the third CBS News PR heavyweight to leave the network in the past few weeks.
Our sister bunkmate in the Adweek Blog Network, TVNewser, says McNair “joins Kelli Halyard, who’d been with the network more than 19 years, and who was promoted earlier this year to executive director, who left two weeks ago for Consumer Reports. Weesie Viera, who managed PR for CBS This Morning, moved to BuzzFeed last month.”
Robinson’s career was rooted in government affairs, most notably serving as director of communications for the Clinton White House’s Domestic Policy Council.
Cue your “liberal media” joke series in 3…2…1.