The app provides an Instagram browsing experience to users, and offers features unavailable in the official Instagram app, including pinch-to-zoom on photos and content bookmarking.
After logging in with their Instagram account, users can view content on their home feed in either a minimalist grid format (which hides text), or one at a time, as in the official Instagram app.
While viewing the content grid, tapping on a submission brings up its associated information, including hashtags, comments, descriptions and more.
Additional long press and pinch controls allow users to rapidly scroll through their feed, or view more individual pictures on the screen at the same time, as examples. Depending on the gesture, users can zoom in on their content grid to view larger versions of each post (while still hiding text), and can toggle the appearance of users’ profile pictures on their submissions for easy identification.
Users can double-tap to like posts in either content view, while commenting allows users to type their comment with a small preview of the image still in view.
In addition to tabs for content discovery and one’s liked photos, Flow for Instagram allows users to bookmark specific hashtags or users for easier browsing of related content later on. Bookmarking a user is not the same as following them, and users aren’t required to follow the users they bookmark.
Flow for Instagram is available to download for free on the iTunes App Store, with a $3.99 premium upgrade unlocking support for multiple accounts, themes and an extended home feed. The app was reportedly downloaded more than 20,000 times within its first week on iPad.