College Students Using eReaders Doubled in the Last 5 Months

The National Association of College Stores (NACS) has just released the results of a survey it conducted in March. A group of 655 students were asked about their eBook usage as well as their interest in eReaders.

Nearly 1 in 5 college students have bought an eBook in the last 3 months, and that’s about 6% more than in the October survey.

Laptops remain the most popular reading device, with 64% of students using them. This was down slightly from October, when 77% used a laptop. But eReaders picked up a significant boost in the last 5 months; 39% of students reported using them, compared to 19% in October.

The number of eReader owners also jumped, going from around 8% in  October to 13% in March. The report also showed that the Kindle has maintained its dominant position.  Fully 51% of eReader owners have a Kindle, and that’s up from 32% only 5 months ago. The next most popular eReader is the Nook, with 21% of the respondents having one.

image by anneohirsch

Publish date: April 20, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT