Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.
The service is currently available for all Compass Labs IQ Ads Manager customers. It works by attaching pixel view tags to brands’ Facebook ads, which then sends impressions and clicks to Compass Labs’ tracking and measurement server. Pixels can be placed on every page and every step of the conversion, showing companies the paths to sales after users see Facebook ads.
Impressions and clicks can also be tracked at the ad level and tied back to targeted audience segments, showing the most influential customers and target groups.
Compass Labs Co-Founder and CEO Dilip Venkatachari discussed his company’s newest offerings in a press release:
We are very excited about our comprehensive conversion tracking and measurement capabilities that allow marketers to finally realize the ROI (return on investment) of social advertising. With a Facebook-certified, internationally effective solution, we are providing marketers with the ability to truly understand the unique stories behind customer conversions. In addition to providing insights that help guide the strategy behind the conversion process, we are solving a large piece of the social ROI puzzle.
Readers: How do you measure ROI?