ComScore: Apple reaches No. 2 rank for the first time among top mobile OEMs

For the first time, Apple ranked second on ComScore’s top mobile OEMs chart, with 17.8 percent marketshare — up 1.5 percent — according to the company’s latest Mobile Subscriber Market Share report.

From July to October 2012, the Reston, Va.-based analytics company reported that Samsung remained the No. 1 OEM, with a 26.3 percent market share, up 0.7 percent since July. LG, which previously held the second spot, dropped to the No. 3 OEM, with a 17.6 percent share of the market. The bottom two smartphone manufacturers were Motorola at 11 percent and HTC at six percent.

Up by 6 percent, 121.3 million people in the U.S. owned smartphones, resulting in 51.9 percent mobile market penetration during the three month period from July to October. On the platform side, Android held its crown as the top platform, with 53.6 percent of the smartphone market share, a gain of 1.4 percent since July. Apple came in second once again with 34.3 percent, with a 0.9 percent share increase. RIM came in third with 7.8 percent market share. Microsoft and Symbian made up the final two spots with 3.2 percent and 0.6 percent, respectively.

Publish date: November 30, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT