Get ready to see a lot of Cadillacs on Condé Nast sites. The publisher’s branded content agency 23 Stories has inked a deal with the company, which means plenty of car ads are coming your way.
The year-long, cross-platform deal will feature long and short videos and a heap of articles. All sponsored by Cadillac and its new campaign, “Dare Greatly.”
“Creating the most compelling content and obsessively pushing boundaries is what drives Condé Nast,” said the publisher’s CMO, Edward Menicheschi, in an announcement. “Partnering with Cadillac, a brand with similar DNA, will result in premium storytelling that engages and inspires our shared consumers.”
We’d love to meet these people who are “inspired” by advertising. Actually, on second thought, no we wouldn’t.