Conde Nast Traveler: 2010 Gold List for iPhone in Need of Lots of Tweaking & Finer Granularity

Conde Nast’s new Bing-powered free iPhone for kick-starting dream travel has some promise but needs more tweaking.

Conde Nast Traveler: 2010 Gold List

Its first problem is that it takes a long time to start up even when, presumably, drawing data over a WiFi connection.

Its “Spin the Globe” option is an interesting idea. Unfortunately, it does not pinpoint specific geographic areas when the spinning stops and an area of the world is highlighted. Its granulatrity is limited to large regions like the “United States” or “Asia/Pacific”. It should let the user pinch zoom down to at least the level of a province or city.

The “Build Your Own Dream Trip” is a bit more interesting. It provides simple category wizard interface to help you narrow down a possible trip. The three categories are Interests (skiing, beach, etc.), Gold List Regions (giant parts of the earth), Gold List Categories (room, service, food, etc.). It should use more real world category names and increase the number of general categories from three.

The “Near Me” option is perhaps the most interesting. It uses your current location to help identify interesting places around you. However, like other aspects of the app, it does not have a fine enough granualarity to be useful. The app identifed a few places relatively near. However, half of the list was 2,500 miles away from me. Not example “Near Me”.

Publish date: April 21, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT