Smartphones And Social Media – The Everyday Life Of Today’s Connected Consumer [INFOGRAPHIC]

What’s the first thing you do in the morning?

Well, if you’re of a certain age, chances are that you reach for your phone. Cisco surveyed 3,600 college students and workers aged 18-30 across 18 countries and discovered that nine out of ten respondents check their smartphones for updates in email, texts and social media sites, often before they get out of bed.

And this continues throughout the day. 85 percent of women and 63 percent of men compulsively check their smartphones for text, emails or social media updates, and more than 40 percent of respondents would go through a “withdrawal” effect and “would feel anxious, like part of me was missing,” if they couldn’t check their smartphones constantly.

And it’s not just the Gen-Y members who are addicted – 40 percent of IT professionals said that they check their smartphones at least every 10 minutes.

(Source: Cisco. Social networking image via Shutterstock.)

Publish date: December 13, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT