Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope

Copa América Centenario 2016 kicks off Friday, and Facebook, Instagram, Twitter, Vine and Periscope are suited up for the soccer tournament’s U.S. debut.

Copa América Centenario 2016 kicks off Friday, and Facebook, Instagram, Twitter, Vine and Periscope are suited up for the soccer tournament’s U.S. debut.

Facebook and Instagram teamed up with the event’s broadcasters—Fox Sports in the U.S. and Univision Deportes for Latin America—on several initiatives.

Fox Sports will present multiple highlights of each game in real-time on Facebook and Instagram, along with postgame recaps, and the network will turn to live-streaming feature Facebook Live during pregame and postgame shows.

Facebook Live will also play a prominent role in what the network is calling its pre-pre-shows and post-post-shows, with @TheBuzzer and Fox Soccer on-air talent, including Alexi Lalas and Rob Stone, as well as other question-and-answer sessions and interviews.

As for Univision Deportes, the network will present a minimum of 30 highlights (at least one per match), 90 Facebook Live videos (at least three per day throughout the tournament, which runs through June 26) and two broadcast integrations per day promoting its Facebook page.

Instagram will also present Instagram Channel Experience, a specific video channel for Copa América Centenario 2016, and Instagram Community Activation, fostering content creation at venues throughout the tournament.

Facebook provided the following Instagram-related statistics in an email to SocialTimes:

  • 20 of the top 100 Instagram accounts by followers either belong to soccer players or are related to the sport.
  • Nine of the top 10 athlete accounts are those of international soccer players, with National Basketball Association superstar LeBron James representing the sole exception.
  • 22 players set to take part in Copa América Centenario 2016 have at least 1 million followers.
  • By the final match of the 2014 World Cup, one out of 10 monthly active users on Instagram were following at least one of the more than 270 players who participated in that tournament.


As for Twitter, along with its Vine and Periscope applications, Luisa Sacchetto, who works on media partnerships for the social network, provided a guide of accounts to follow and other information in a blog post.

The main account for the tournament is @CA2016, and Twitter launched two event hashtags, #CA2016 and #CopaAmerica, as well as emojis for #RedCard and #YellowCard.


Other Twitter-run accounts to follow include @TwitterLatam, @TwitterData and @TwitterSports.

The accounts for all of the teams participating in Copa América Centenario 2016 are:


Finally, these broadcasters’ accounts will bring Twitter integrations to their telecasts and provide live updates on the social network:

Soccer fans: Will you interact on Facebook, Instagram, Twitter, Vine and/or Periscope during Copa América Centenario 2016?

TwitterCopaAmerica2016MostFollowedPlayers David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 3, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT