Former MSNBC political analyst Craig Crawford, who writes CQ Politics.com’s Trail Mix blog, tells WebNewser he’s a big believer in the power and potential of online video content.
Crawford — who’s now making pundit appearances on other cable networks — is creating video content as host of the D.C. Decoder series at Congress.org, a project of the CQ-Roll Call Group. In recent webisodes, Crawford has offered viewers a “Supreme Court viewing guide“, interviewed C-SPAN’s Brian Lamb, and given advice on writing an effective letter to Congress.
The videos are “more meaningful” than his TV work, he says. Crawford, who in March resigned his position as an MSNBC political analyst, is enjoying the freedom of developing original online content.
“I’m so much more excited about doing videos on the web,” he tells WebNewser, “I’m convinced that’s the future. Any media organization, or any individual even, can be their own pundit and make their own videos.”
And advertisers, he says, are now “seeing the potential” of such video content. It’s a real contrast to several years ago, when “we could not at all get advertisers interested”.