Craigslist Jumps On The Viral Wagon With Weekly Web Series

Craigslist is following in the footsteps of a number of brands, including 7-Eleven, who have recently launched web series as a means of promoting themselves. The popular online classifieds site has launched a weekly documentary-style web series, Craigslist TV, showcasing users and their Craigslist experiences. From a missed connection to celebrity outreach, and even a casting call for a husband, these videos are just as wacky as many of the posts you’ll find on Craigslist.

The videos, which feature vivacious Craigslist users, can be watched on YouTube as well as on Craigslist. According to the site, “In March 2010, Craigslist provided “opt in” check boxes for Craigslist users interested in having their adventures on Craigslist chronicled.” The videos are being created by Drew Brown of Brownstone Entertainment, most well known for producing ‘Project Runway’.

Three videos have been released so far and the series is accumulating thousands of views. The videos are great because they feature really entertaining people using Craigslist for really entertaining purposes. We get to witness funny, endearing and embarrassing moments firsthand and be inspired to use Craigslist at the same time.

While I think that the series is geared towards people that are already using Craigslist and probably won’t bring many new users to the site, it is likely to increase posts by current users. I think the ways Craigslist is used in these videos will inspire people to find new and creative ways to use the classifieds site. What do you think of Craigslist’s new web series?

Publish date: May 14, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT