Creators on Instagram’s IGTV Have More Cropping Options for Their Thumbnails and Previews

Handles and hashtags for titles and descriptions will now be auto-populated

The minimum threshold for uploading IGTV videos on mobile is now one minute - Credit by Instagram
Headshot of David Cohen

Instagram rolled out three updates to its IGTV long-form video platform last week.

Creators using the feed preview option for their videos can now select the 1:1 crop of the thumbnail for those videos, as well as the 5:4 crop when previewing vertical videos on Instagram’s feed.

Instagram said the upload flow for IGTV videos remains unchanged until the point where creators select “Post a Preview.” When this option is toggled on, they will see two new options: “Edit Preview” and “Edit Profile Cover.”

Choosing Edit Preview will enable them to determine which 5:4 section of their video will be displayed in the Instagram feed.

And selecting Edit Profile Cover will enable them to designate the 1:1 section of their thumbnail that will be displayed on their profile.

Instagram noted that when videos are uploaded in landscape mode, the Edit Preview option will not appear, as there is no need for cropping with the full video being displayed as a preview.

The Facebook-owned photo- and video-sharing network also revealed changes to video lengths for IGTV.

The minimum threshold for uploading IGTV videos on mobile is now one minute, and mobile uploads up to 15 minutes are now possible,

Finally, Instagram said handles and hashtags for IGTV titles and descriptions will now be auto-populated, in the same way captions already were.

All three updates were rolled out globally last week, with the cropping tool only available via iOS and Android, while the other two apply to the web, as well. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 3, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT