Revenues from virtual goods sales in social games is growing exponentially each year and has the potential to reach $4 billion globally by 2016. Nonetheless, successfully monetizing social games is no walk in the park, especially for those developers who may not have all the necessary resources. Luckily for them, the PlayPhone social gaming network just released PlayPhone PXP, a complete tool set of advanced virtual goods management tools supporting Android, iOS, and HTML5. More after the jump.
Now, I am hesitant to say this is the end all monetizing solution for game developers but PXP, along with other publisher packages out there, give developers a fighting chance. PXP offers its developers various ways to manage monetization on the PlayPhone social gaming network. The PXP virtual goods management suite is easy to use and allows developers to define their virtual goods, set their in-game price, and make their game highly competitive within 24 hours.
“PlayPhone is 100 percent committed to providing the most turnkey solutions for developers to easily publish, monetize and socialize their mobile games,” said Anders Evju, senior vice president andgeneral manager, PlayPhone, Inc. “We have invested time, money and global resources activating our business plan for the PlayPhone social gaming network, and with the release of our virtual goods management tools, all the pieces are coming together.”
Indeed, PXP does lower the barrier of entry as it specifically focus’ on making the purchasing process effortless. Social gamers have the ability to pay for virtual goods with cash, in-game currency, or PlayPhone universal currency (Playcredits) using several payment solutions including direct carrier billing. And for developers, there are no server components needed to add virtual goods/ currencies. PlayPhone also takes care of all the other extra baggage that comes along with monetizing with their 24/7 global customer service and cloud-based back-ups.
PlayPhone is securing support from the best game developers with more than 1,400 developers signedup to access its SDKs and currently offers 20,000 titles to 1 billion mobile users across the globe. Developers can quickly add multi-player functionality and a spectrum of social game features includingsingle sign-on with Facebook
“PlayPhone offers the most flexibility of any social gaming network partner, which is a huge benefit to companies like Nimbus Games,” stated Andy Heike, CEO, Nimbus Games, Inc. “In order to do what we do best – delighting gamers with great experiences – we need to sustain ourselves financially. The fact that the PlayPhone social gaming network supports both the platforms of today, meaning Android and iOS, as well as upcoming technologies such as HTML5, makes this is a no-brainer for us.”
A month ago, prior to PlayPhone unveiling a $10 million marketing fund to aid developers push their games to consumers, it was difficult to see how PlayPhone was going to distinguish themselves over the big dogs. But, PXP’s cost effectiveness and cross-platform flexibility will certainly be attractive to a wide variety of developers.