Women might dominate social, but there are still plenty of men on social and on the internet overall. 75 percent of parents use social media, according to a Pew Research Center report–even more among millennials–but a survey conducted by Social Media Link indicates that Father’s Day doesn’t get nearly as much attention as Mother’s Day.
Social Media Link surveyed more than 1,000 “social dads” in social media community Smiley360 to get a sense of how dads interact online.
Almost all of the survey respondents said they use social more now than they did before they had kids. Nearly all of the “social dads” use Facebook on a daily basis, and 49 percent are active on Instagram. 65 percent use social to share about their children; most share at least a couple times per month.
Like so many social media users, social dads rely on word-of-mouth for product recommendations. When dads do engage with brands, it’s usually related to electronic gadgets, food and beverages, grooming, automobiles and fashion. Unfortunately, nearly 30 percent are dissatisfied with how these brands engage with them.
According to the survey, social dads want content related to men, that acknowledges their needs and wants and that promote special events or holidays of interest to men.
Check out the infographic below for more data about how dads interact on social.
Image courtesy of Shutterstock.