Daily Dot CEO Explains Restructuring

Follow the money.

In a statement provided to Politico, The Daily Dot founder and CEO Nicholas White promised that the reporter positions eliminated Friday would be replaced in short order by additions to the video, sales and e-commerce departments. He very emphatically termed the layoff of journalists a “restructuring” and ended by restating the he is “especially happy” about the company’s success with video, e-commerce and sales.

In other words, follow the money. In this Shane Smith-heralded “bloodbath” era, media companies must do what is necessary to survive. In The Daily Dot’s case, that means turning a $34.99 product, the Twisty Glass Blunt (pictured), into a current Daily Dot Store bestseller. From the product page:

Due to high demand, we’re experiencing some fulfillment delays on the Twisty Blunt. Please prepare for longer than expected ship times (up to 3 months) when placing your order. Save your place in line and order today! We appreciate your chill-ness!

Rolling papers are finicky, they’re wasteful, and they’re a nuisance to keep buying. Now, they’re also obsolete thanks to the Twisty Glass Blunt. Simply pack up to 1.5 grams of tobacco into the tube, twist the screw, and light the end. When you’re done, feel free to do it again right away. It’s that easy. No more rolling.

One of the reasons for that crazy fulfillment delay is a related Facebook video posted last month by The Daily Dot. At press time, the video has received more than 21 million views and generated upwards of 98,000 comments.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.