Data Points: Facebook Fans

People are tied to the social network, but they have conflicted feelings about its benefits

With 1 billion users using Facebook worldwide, it’s no wonder people are conflicted about the social network’s role in their lives. NBCUniversal’s Integrated Media’s new edition of The Curve Report, a biannual of trends and insights, found that while a sizeable portion think Facebook is here to stay, they’re split in their feelings about whether it’s good for human relationships and humanity in general. There’s a similar ambivalence about Timeline, Facebook’s biggest new feature of the past year, with an almost equal number feeling Timeline has made it harder to live down embarrassing moments as believing Timeline has made it easier to track their lives.

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Publish date: December 12, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT