What Types of Apps Are Using Facebook’s Audience Network?

Facebook's Audience Network was introduced in May 2014 at F8, but what types of applications are using it?

Facebook’s Audience Network was introduced in May 2014 at F8, but what types of applications are using it?

Datanyze examined Android apps using the Facebook’s Audience Network software-development kit, finding that:

Personalization apps dominated when segmenting by category, nearly doubling the second-place category, music and audio.

DatanyzeFacebookAudienceNetworkCategory

Surprisingly, when breaking out the apps by installs, the most common category was under 1,000, followed closely by 10,000 to 100,000, 1,000 to 10,000 and 100,000 to 1 million.

DatanyzeFacebookAudienceNetworkInstalls

Companies with between 25 and 100 employees were behind most of the apps.

DatanyzeFacebookAudienceNetworkCompanySize

When segmenting by company revenue, the overwhelming majority fell into the $1 million to $10 million annual range.

DatanyzeFacebookAudienceNetworkCompanyRevenue

Readers: What did you think of the Audience Network app data shared by Datanyze?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 24, 2015 https://dev.adweek.com/digital/datanyze-apps-facebook-audience-network/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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