Demand Media Adds Two New Board Members as IPO Rumors Swirl

Following reports last week that Demand Media, a leading purveyor of search-engine-optimized content, may be exploring an IPO, the company has hired two new directors to its board, reports paidContent.

Demand’s new additions are Peter Guber, CEO of multimedia firm Mandalay Entertainment, and Omniture co-founder Josh James. paidContent points out that James was CEO of Omniture when it came public in 2006.

Demand Media has raised more than $350 million in funding so far and sports a valuation of $1 billion.