‘Designed in the USA’ Brand Mark Launches

Unless you’re reading this in another country, and even then it still might apply, it’s highly likely that you’ve at one point at least seen, if not purchased, something that features the now-iconic Made the USA” brand certification mark (the one with the hand). The California-based design consultancy firm RKS is now taking a page from that “Made in the…” concept originally developed and designed by another design firm, Conrad Phillips Vutech, with the unveiling of their own brand mark, “Designed in the USA.” The intention, of course, is not only displaying pride and a sense of unity for American craftsmanship (or “designmanship”), as well as helping to win over consumers for whom homegrown design is important. And as an offshoot, we’re betting that, like Conrad Phillips Vutech before them, RKS wouldn’t mind at all if a brand mark they created became as familiar an institution. Here’s a bit from their press release:

Why use it? This logo can enhance your brand and expand customer attraction, differentiate you from competitors, influence sales or usage/adoption, and/or strengthen an export position. It will also raise the bar for all, while branding the contributions from the creative and ingenious talents that come together in the United States from all corners of the globe.

And here are the specifics of who can use the logo and where.

Businesses are invited to use the logo which design all, or virtually all, aspects of their offerings in the U.S.; have been operating domestically for 12 months, and are not the subject of any unsatisfactory rating from an applicable product/service rating company or government agency; and retain evidence to substantiate that designs are domestically produced with no, or negligible, foreign contribution.

Publish date: February 2, 2012 https://dev.adweek.com/digital/designed-in-the-usa-brand-mark-launches/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT