Designer Sarah Burton Named New Creative Director of Alexander McQueen

Picking up the pieces and finding someone to steer the ship following the death of its founder Alexander McQueen earlier this year, the Gucci Group-owned McQueen label has selected the former designer’s second in command, Sarah Burton, to become its new Creative Director (PDF). Burton had worked with McQueen for a close to decade and a half, and has served as the label’s Head of Design since 2000. “The creation of modern beautifully crafted clothes was at the heart of Lee’s vision,” Burton said. “I intend to stay true to his legacy.” Here’s a bit:

Commenting on this announcement, Jonathan Akeroyd, President and CEO of Alexander McQueen, said: “We are delighted that Sarah has agreed to take on the role of Creative Director. Having worked alongside Lee McQueen for more than 14 years, she has a deep understanding of his vision, which will allow the company to stay true to its core values. Sarah is extremely talented and under her creative leadership we are ready to enter a new phase in the brands history.”

Robert Polet, President and CEO of Gucci Group, added: “As a business we remain absolutely committed to the Alexander McQueen company which has proven to have strong customer loyalty and has shown to be a resilient brand in the aftermath of the tragic loss of its founder. Sarah has real talent, a close understanding of the brand, and the vision necessary to take it forward. We will be giving full support to Sarah and the team in the coming years.”

Publish date: May 27, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT