Facebook Is Trying to Jump-Start Its ‘Stories’ Feature by Letting Desktop Users See Them

It's being tested 'with a small percentage of people globally'

After only being available on the mobile app, this ephemeral video element may be coming to Facebook's web version.
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While Instagram’s version of Snapchat Stories has skyrocketed in popularity, the same cannot be said for parent company Facebook’s version.

Facebook isn’t waving the white flag, however, following up the addition of the option to make Facebook Stories public with a test of the feature for desktop web users.

A Facebook spokesperson confirmed the test in an email to Social Pro Daily, saying, “We can confirm that we’re testing the ability to view Facebook Stories on the web version of Facebook with a small percentage of people globally, and we hope to roll it out more widely soon—no exact details on timing for that quite yet.”

While Facebook Stories occupies prime real estate atop its flagship mobile applications, web users are seeing it in the top-right corner, and Sarah Perez of TechCrunch reported that the module contains a question mark icon which describes the feature when users hover over it, saying that Facebook Stories are made up of photos and videos that are visible for 24 hours.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: August 3, 2017 https://dev.adweek.com/digital/desktop-web-test-facebook-stories/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT