Digital ad revenues hit a new high of $9.6 billion in the first quarter of 2013, up 16 percent over the first quarter of last year, according to the Interactive Advertising Bureau and PriceWaterhouseCoopers.
“Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained. This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens,” said Randall Rothenberg, the CEO of IAB, an industry group.
Sherrill Mane, the group’s senior vice president of research, analytics and measurement attributed continuing double-digit growth to the “growing recognition by marketers that digital advertising is a critical part of all marketing in today’s world.”
Of course, the chart also sketches out the tech boom and bust cycles of the past couple decades. It also suggests that marketers began taking a larger portion of their end-of-the-year holiday marketing to the Internet in current hot cycle, which began in 2008.