Disney’s Streamers Are Lone Bright Spot in Quarter as It Takes $1.4 Billion Covid-19 Hit

Pandemic shutdowns substantially dented parks revenues and led to a 'significant' decline in ad sales

the entrance to an empty disney park with a closed sign
Disney estimated that Covid-19 and related closures had a $1 billion impact on the company's parks, experiences and products segment. - Credit by Getty Images
Headshot of Kelsey Sutton

Key insight:

Media and entertainment companies of almost all stripes are facing unprecedented challenges due to the novel coronavirus pandemic and its related economic headwinds. For Disney, the fallout from Covid-19 resulted in a $1.4 billion income hit in its most recent fiscal quarter.

In its quarterly report today, Disney said shutdowns due to the ongoing pandemic had a $1.4 billion income impact in Q1, $1 billion of it due to closures in Disney’s global parks, cruise and consumer products segment. Revenues for the quarter in that segment decreased 10% to $5.5 billion, and that segment’s operating income decreased 58% to $639 million. The company’s extensive theme parks, cruise line and retail businesses count as its biggest revenue driver, comprising nearly 38% of Disney’s revenue in 2019, or more than $26 billion, according to company filings.

That exposure, plus hits to other segments to the business including theatrical releases and advertising revenue on its broadcast networks, has made Disney+ even more crucial to Disney’s portfolio. On a call with investors Tuesday, Disney CEO Bob Chapek, who assumed the position in February, offered up a more positive figure for investors to hone in on. Disney+ had 33.5 million paid subscribers at the end of the quarter, with customers paying an average of $5.63 per month for a subscription.

“Our company’s top priority and our key to our growth are our direct-to-consumer business,” Chapek said during the call.

It’s another major milestone for the streamer, which surpassed 50 million total subscribers in April and included customers coming into the service through free promotional offerings due to deals with partners like Verizon. As of May 4, Disney estimated it had 54.5 million Disney+ subscribers, chief financial officer Christine McCarthy told investors on the call.

The rest of Disney’s streaming properties also highlighted significant growth. Hulu had 32.1 million paid subscribers, a 27% increase from the year prior, but average revenue dipped slightly from $12.73 per subscriber to around $12.06 per subscriber. Chapek pointed to the debut of FX on Hulu as a success, with 45% of Hulu subscribers having accessed some FX on Hulu programming since the offering rolled out on March 1. ESPN+, the company’s sports-centric streamer, counted 7.9 million paid subscribers, compared to 2.2 million paid subscribers a year prior.

Disney’s direct-to-consumer and international segment revenues increased considerably in the quarter from $1.1 billion to $4.1 billion, primarily due to the addition of Disney+. However, segment operating losses increased from $385 million to $812 million due to the continuing costs of debuting Disney+ globally and consolidating Hulu into Disney’s DTCI segment.

The glimmer of good news isn’t enough to have Disney reevaluating previous projections about reaching profitability in the segment. An international expansion of Hulu, which Disney teased earlier this year, may also be stymied by the ongoing pandemic. While Disney remains “bullish” about expanding Hulu internationally in the long-term, the company will not move to make a short-term push due to its cash situation and ongoing uncertainty, Chapek said.

As with most media companies, Covid-19 has meant other challenges as well. Disney, which remains “committed” to theatrical releases, Chapek said, saw negative effects on theatrical revenue due to theater closures, including on its Pixar animated title Onward, which Disney released for digital rental in April after its March theatrical release was upended due to closures. With that said, studio entertainment revenues for the quarter increased 18% to $2.5 billion, which Disney said was partially due to folding 21st Century Fox into the Disney portfolio.

Disney’s considerable linear television footprint is also facing challenges due to advertiser uncertainty and pauses in ad spend, stemming not just from economic challenges but due to the loss of live sports programming. While Disney’s cable networks revenues in the quarter increased 17% to $4.4 billion and broadcasting revenues were up 49% to $2.8 billion in the quarter, McCarthy said the company was experiencing a “significant impact” on ad sales, primarily due to the lack of live sporting events and a pullback from advertisers from categories like movie studios, retail, domestic auto and travel.

While some advertisers like financial services, tech, telecom, DTC brands, streaming services and consumer packaged goods brands have increased their ad spend, overall advertising spend is down substantially.

ESPN “has truly stepped up in the absence of live sports,” Chapek said, pointing to the 10-part docuseries The Last Dance, which has become the most-viewed ESPN documentary of all time, and the live NFL draft, which drew a record 55 million viewers across all platforms and days. And while primetime audiences have grown 11% on the network, that hasn’t been enough to keep advertisers around without live sports. Ad sales are pacing “significantly below” the same time last year, McCarthy said, primarily on the ESPN side.

“The net impact in what we are seeing is a significant decline in ad sales, and we’ll see it more at ESPN than we will at the broadcast networks,” McCarthy said. “There’s definitely more ad sales decline year-over-year hitting ESPN.”

However, executives remained optimistic, emphasizing Disney’s resilience as a company. When things may turn around, though, remains anyone’s guess; Disney will have to wait to reopen many of its businesses based on shifting government ordinances and health guidelines.

With that said, Disney is already planning for returning to some semblance of normal in its parks segment. The company will reopen its Shanghai Disney Resort on May 11 at limited capacity, with temperature checks, mask requirements and social distancing measures in place. The company aims to use the reopening there to serve as a model to reopen its parks elsewhere in the world.


@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Publish date: May 5, 2020 https://dev.adweek.com/digital/disneys-streamers-are-lone-bright-spot-in-quarter-as-it-takes-1-4-billion-covid-19-hit/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT