Do You Know Who Mrs. Freshely Is?

Baked-goods manufacturer Mrs. Freshley’s is using Facebook to help it find a face for its brand with its Who Is Mrs. Freshley? contest, Inside Facebook reported.

Facebook members can choose someone in their network, upload a photo and write a brief description of why that person would be the best to represent the brand, and the winner will receive a $1,500 American Express gift card, with the person who nominated them snaring a $500 card, according to Inside Facebook.

The contest runs through Nov. 9. David Cohen is editor of Adweek's Social Pro Daily.