DocStoc Partners with OverDrive to Sell eBooks

DocStoc is an online social network geared to sharing business documents. To, as they say in business, ad value, the company has partnered with OverDrive to additionally offer 100,000 eBooks for sale to its users.

They’re bringing in an array of business-type books, including titles from CliffsNotes, For Dummies, Frommer’s Travel Guides, Microsoft, and Absolute Beginner Guides. Most things seem to be offered in PDF format, and they ain’t cheap. Here, for example, is the listing of available Barron’s eBooks.

What’s most interesting about this is the targeted marketing of relevant eBooks to a particular audience. We’ll see if it works.

Publish date: April 29, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT