Document the Extraordinary Lifestyles of Retirees for AARP The Magazine

Slow down? Why?

AARP-ArtAARP The Magazine doesn’t view retirement as a consolation prize for getting older. Instead, this publication geared toward the 50-and-over set “celebrates all the possibilities of life after 50,” according to executive editor Margaret Guroff.

One thing to keep in mind when pitching is the three different published versions of the magazines, “the ‘A Book’ for 50- to 59-year-olds; the ‘B Book’ for 60- to 69-year-olds; and the ‘C Book’ for those 70 and older.”

As for what to pitch, try your hand at the Personal Best section in the back of the book.

This section is comprised of short pieces about the unusual hobbies and off-hours passions of remarkable people — a 60-year-old champion knife thrower, for example, or someone who learned to surf with one arm. These pieces are often written in the first person, so freelancers should pitch “as told to” stories. Writers must work with the subject and write the piece in the subject’s voice. Freelancers may also have luck with the “Travel” section, which is comprised of lots service-oriented stories; they should focus on fun trips readers will want to take and information on how they can take them.

For more, read: How To Pitch: AARP The Magazine

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Publish date: June 30, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT