Donating to Charity is as Easy as Logging Into Facebook

‘Tis the season of giving, and there’s no better way to end the year than charitable gifts to your favorite nonprofit. To help you make fast and easy charitable donations,  Facebook is partnering with non-profits to help you support great causes.

The Donate feature will appear beside Posts in News Feed shared by participating nonprofits and at the top of their Facebook Pages. When people click “Donate Now” they can choose the amount, enter their payment information, and immediately donate to that cause. They also have the option to share the nonprofit’s post with their friends. We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them.

Facebook has made similar features available during natural disasters, but this looks to be a permanent feature. Earlier this year, Facebook and the Red Cross partnered to collect money for victims of Typhoon Haiyan. There are about 10 organizations listed, but more are coming.

Publish date: December 17, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT