Don’t Blame PR for Donald Trump

Who knew speaking your mind--and loudly--could be this effective?

Welcome to America, home of the 2016 Presidential Election where mudslinging is no longer a topic of political science but an art on display for the world to see. Apparently they are all enjoying it too.

Donald Trump continues to pummel the competition in the GOP 17-ring circus, and much to the chagrin of most people who talk openly about politics, he is rising in the polls. For what? Acting like a typical American fed up with politics and calling everyone out for whatever he feels like, for however he is inclined.

In other words, every Tuesday.

Recently, he was the cover boy for Rolling Stone. In that article, which was one of the top traffic items for the magazine’s calendar year, he plows on former Hewlett-Packard CEO and current GOP competitor Carly Fiorina. An excerpt:

“Look at that face! Would anyone vote for that?” Trump said to Solotaroff. “Can you imagine that, the face of our next president.” Trump added, “I mean, she’s a woman, and I’m not s’posedta say bad things, but really, folks, come on. Are we serious?”

People in hair-challenged houses shouldn’t throw insults like that one.

But Trump also decided to pile on the Ben Carson hate mail:

Trump told CNN’s Chris Cuomo on “New Day” that Carson, who was the first surgeon to separate conjoined twins joined at the head, was just an “OK doctor” and said “you look at his faith and I think you’re not going to find so much.”

The man has had a movie made about his hands, but just an okay surgeon?! Moving on.

Thanks to Politico, we also know that Jeb Bush will definitely not be on Trump’s Christmas list:

“He’s a man that doesn’t want to be doing what he’s doing. I call him the reluctant warrior, and warrior’s probably not a good word. I think Bush is an unhappy person. I don’t think he has any energy, and I don’t see how he can win.”

rolling stoneMaybe PR is to blame for this tyrannical tornado?

Politics is chock full of talking points and not answering questions directly, and people usually (and unfairly) blame the public relations industry for that dubious practice. Trump is unlike anything American politics has seen in recent years, and some people–well, millions of people–are responding to his “common sense” (read: loud, offensive and incoherent) voice.

Sure, he’s mad as hell and he isn’t going to take it anymore, but apparently he’s speaking on behalf of quite a few Americans.

Whenever the Trump bust eventually arrives, books will be written and courses taught on how he became such a well-heard and well-covered voice in American politics this summer. But PR is not to blame.

In other words, get ready for some new thought pieces debating Trump’s influence on ethics–or lack thereof.

Publish date: September 11, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT