Dwell‘s NYC Soiree

Dwell has landed in New York City, and to announce its newly expanded East Coast office, the magazine staff held a coming out party Tuesday night. A constant stream of dazzling architects, designers, retailers and media floated into the private Greenwich Village townhouse where the party was held to congratulate the newest executives publisher Brenda Saget Darling and executive editor Amanda Dameron.

The¬†modern architecture glossy had been based in San Francisco, with editors flying back and forth from both coasts for the past 12 years. Although it has always had a strong presence in Manhattan, Dwell has now moved into its new offices in Midtown.¬†According to¬†Dwell President¬†Michela O’Connor Abrams, a New York move has always been in the stars for the designer glossy. The plan was shelved, however, with the company being no exception to the economic downturn of the past four years. But now, Abrams declared, “We’re here, and we’re ready.”

Owner and founder¬†Lara Deam (who looked stunning in her hard-to-miss¬†Stella McCartney blouse and¬†Marc Jacobs skirt) shared her excitement for this¬†change¬†with the same¬†Dwell DNA, stating, “It was time to develop deep roots in this city and begin to grow real relationships.” The staff got a great start at the soiree, as they were in great company all throughout the night.

Guests including designer Thom Filicia, Don Weinreich, of architecture firm Ennead, the Rich Brilliant Willing trio, and Robert McGarryof GCAM toured the 8-story townhouse renovated by Eric Kohler.

While munching on¬†hors d’oeurves and sipping on Ketel One vodka, champagne and wine, visitors gave their two cents about the magazine’s expansion. While¬†McGarry called it a “good move,”¬†Weinreich expressed “curiosity” about the publication’s goals.The guys at Rich, Brilliant, Willing were already excited for Dwell‘s¬†upcoming events, as well as the glossy’s change in flavor.

More¬†glamorous¬†events are something New Yorkers can definitely look forward to, according to¬†Dwells newest digital accounts manager Ralston O’Neil. Congrats Dwell and welcome to the Big Apple!

More event pictures after the jump:



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