A Sony Press Conference, a Microsoft Party

Far-flung tech journalists have converged on downtown Los Angeles this week for the Electronic Entertainment Expo (June 11-13). Among this group of E3 journalists is Mike Yawney, a correspondent for Toronto’s CITY-TV who goes by the Twitter handle of @Gadget_Guy.

The big news on Monday’s preview day was the aggressive price point ($399) and advantageous policies of Sony’s PlayStation 4. Yawney has a page set up on the CITY-TV website to showcase his convention floor tweets and at one point, while raving about the Sony press conference live demo of Assassin’s Creed IV: Black Flag, he reminded his readers that the game is Canadian-made.

After that particular demo was cut short due to a technical glitch, Sony Computer Entertainment of America president-CEO Jack Tretton told the crowd there are currently 140 games in development for the PS4. A hundred of which will be available in the first year.

At the end of Tretton’s presentation, show chatter was all about when and how Microsoft might revise its XBox One policies in light of Sony’s announcements (Microsoft also held a press conference yesterday). The gloves have long been off between these two and later on, at a green-lit Microsoft party, it was time for attendees to be entertained by New Mexico indie rock band The Shins. Right after Sony had essentially kicked the Redmond, WA company in that region.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: June 11, 2013 https://dev.adweek.com/digital/e3-sony-playstation4-microsoft-xboxone-mike-yawney-city-tv/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT