In the Earbud Era, Sonic Branding Is Marketing’s Biggest Missed Opportunity

A Pandora vp looks at today's audio renaissance

Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human's heartbeat? Two things stand out: The memory of the moment is visceral, and it evokes strong emotions—exactly the kinds of reactions that advertisers strive to elicit in building brand strategies.