Kodak Brand Blankets This Year’s Oscar Nominees

Although there are to be no mentions of the words “Kodak Theatre” during this Sunday’s Oscar telecast, the struggling Rochester firm’s fingerprints will still be all over the proceedings.

Per a blog post by Kodak exec Kim Snyder, seven of this year’s nine Best Picture nominees were shot on Kodak film stock. Only Hugo and Extremely Loud & Incredibly Close relied on a different product to put forth their narrative. Adds Snyder:

The results are also in for independent films originating on Kodak. The Independent Spirit Awards gave over 30 nominations to indies produced on Kodak film, including The Artist, The Descendants, Margin Call, My Week with Marilyn and Midnight in Paris.

The preponderance of Kodak not just in the Best Picture category but also Best Director and the four major acting brackets sets up an interesting acceptance speech scenario. Perhaps one of this Sunday’s winners will celebrate the bankrupt, exiting venue naming company with a hearty, old school shout out.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.