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Season No. 14 of It’s Always Sunny in Philadelphia kicked off on FXX Wednesday night, but what can fans snack on while watching the sitcom?

Philadelphia-based meat and cheese provider Dietz & Watson teamed up with Sailor Jerry Spiced Rum to answer that question by creating the Rum Ham, a staple on the show.

Red Tettemer O’Connell + Partners, also Philadelphia-based and the agency of record for Dietz & Watson, spearheaded a social push this week for the debut of the Rum Ham, promoting it with organic paid posts on Instagram and Twitter.

And the complete recipe is available here.

David Cohen is editor of Adweek's Social Pro Daily.