Endemol USA Launches Web Series

NEW YORK Endemol USA is launching a new Web series showing consumers creative ways to save money.

The series is a partnership between the production company and CouponMom.com. The 20-episode online series will be hosted by CouponMom.com CEO Stephanie Nelson, with Clorox signed on as sponsor.

Users can submit shopping challenges for Nelson and then watch as she uses creative savings techniques.

“The concept of empowering the buyer to save money and plan accordingly is not only timely but will provide exciting content for the users,” said Joerg Bachmaier, svp, digital media and business development at Endemol. “The interactive viewing experience has truly transformed entertainment as we know it, and we at Endemol are proud to be continuing this trend with a subject that our users can relate to in this economic climate.”

Endemol’s previous online-only series include Married on MySpace and Crossed Lives.

Nielsen Business Media

Publish date: October 21, 2009 https://dev.adweek.com/digital/endemol-usa-launches-web-series-100671/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT