Agency Entertainment Fusion Group (EFG) has acquired New York boutique agency Whisper PR, Inc.
Danielle Thur [pictured], founder of Whisper PR, will head up New York operations for EFG.
“In further expanding a client base on the East Coast, we are confident that Danielle’s expertise across all areas will maximize our New York operations and increase our global operations,” said Peter Philipp Wingsoe, Managing Director of EFG US Operations in a statement.
All Whisper PR employees are immediately joining EFG NY, remaining in their respective positions. In addition, all former Whisper clients are “expected” to join EFG, the agency said in a statement. Terms of the deal were not disclosed.