eReader Developer Gajah to Launch New eReaders, Open eBookstore

OverDrive announced today that it has signed Singapore-based Gajah Media International as a new retail partner.

Gajah will be selling eBooks in the Singapore market at its new eBookstore, Oaxis Books. With over 5 million residents in a limited amount of real estate, Singapore is an ideal opportunity for eBooks and Gajah will likely do quite well.

Gajah will also be selling its eBook readers in the eBookstore and they already have 8 models in stock. They all have either 5″ or 7″ LCD screens, and you can find them under the newly launched brand Xpringbook. This marks a major change for the eReader designers at Gajah; previously they had maintained a low profile. You wouldn’t have been able to find the Gajah brand on very many store shelves; it looks like that will now change.

As a designer, Gajah has partners in Australia, UK, USA, South Africa, and elsewhere. This company is perhaps one of the most widely distributed maker of eReader in the world, and until today I had thought it had preferred the anonymity.