ESPN to Launch New Live Spanish-Language Show in LA

ESPN’s downtown LA studio is finally going to produce its first show: “ESPN Nacion.” A live sports talk show hosted by Adriana Monsalve and David Faitelson, the show will run on the network’s Spanish-Language channel “ESPN Deportes,” and is set to premiere in early 2011.

The New York Times spoke with ESPN’s president for customer marketing and sales Ed Erhardt after a presentation in Times Square:

Mr. Erhardt said the show is significant as a “beachhead” for ESPN Deportes and ESPN in such an important Hispanic market as Los Angeles….Like “SportsNation,” “Nacion ESPN” is to offer viewers a chance to interact with the hosts and the show through telephone calls, e-mail messages and social media outlets like Twitter.

Tan bueno!



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