As New York Times Styles reporter Matthew Schneier notes in his piece about the Esquire bash, there is some symbolism in these back-to-back soirees at Milan’s Men’s Fashion Week, which runs through June 21:
The landscape of men’s style magazines is changing rapidly in America. At the end of 2015, Condé Nast folded Details; around the same time, Maxim, having hired Kate Lanphear to revamp the magazine in a more fashion-forward and luxury-centric direction, parted ways with her and returned to its naughty, laddie-mag roots. That leaves Esquire to duke it out with GQ, its Condé Nast rival.
GQ has a nice photo gallery of the action atop Radio on Saturday, where DJ Heron Preston spun tunes and a gelato cart dispensed scoops of local magic. Schneier includes a Q&A with new Esquire EIC Jay Fielden, conducted over a glass of pink champagne described in the current issue as “manliest.” From their conversation:
Can you say where you’re hoping to take Esquire?
I want it to be fun, funny, stylish and substantive. Those are four things that if I could apply them to everything in the magazine, I’m happy. It needs a full-on overhaul to be what I think Esquire should be in this day and age, which is dovetailing with a moment in which men are more eager than ever to embrace a certain amount of daringness when it comes to style.
Pictured: Esquire June/July issue