Estate of Marilyn Monroe Launches Snapchat Account, Lens

Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat.

Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat.

The Estate of Marilyn Monroe teamed up with Snapchat to create the lens, which will be available through June 7.

The official Marilyn Monroe Snapchat account also debuted Wednesday, and it will feature stories showcasing Monroe’s most iconic and memorable moments.

The lens brings Monroe’s “platinum hair, winged eyeliner, red lips and beauty marks” to photos on Snapchat.

Authentic Brands Group is the owner of the Estate of Marilyn Monroe, and its president and chief marketing officer, Nick Woodhouse, said in a release announcing the lens:

We’re excited to celebrate Marilyn Monroe’s birthday with the launch of the Marilyn lens. Snapchat is a revolutionary platform that connects Marilyn Monroe to her next generation of fans in the digital space.

Readers: What are your thoughts on the Marilyn Monroe lens for Snapchat? David Cohen is editor of Adweek's Social Pro Daily.