Etsy has announced the official launch of Etsy ASAP, its pilot program for the holiday season. Via a partnership with Postmates, Etsy ASAP gives shoppers in New York City the option to purchase items with same or next-day delivery from participating sellers.
With this launch, shoppers can browse more than 5,000 Etsy ASAP products via the Etsy website or the Etsy mobile app. When browsing products, users on both desktop and mobile can filter their view to only see these items. Etsy ASAP will also appear on the item page for a supported product, and in the cart at checkout. Orders using Etsy ASAP will be delivered on the same or next day for a flat fee of $20.
Depending on the seller’s availability, users can choose one of three hour delivery windows for Etsy ASAP products. Orders placed after 7 p.m. are eligible for next-day delivery. After the seller receives an order, they can request a pickup from their Etsy Orders page, and Postmates will find a courier to complete the delivery. Sellers can track the arrival of the courier, and once the product is picked up, both sellers and shoppers can track the package in real-time on the app or the Web, until it’s delivered.
In a blog post, Calia Talmor, senior product manager on the shipping and order management team at Etsy, commented on Etsy ASAP:
Etsy continues to build features that connect buyers and sellers locally online and off. The Etsy ASAP pilot follows the recent launch of the new Etsy Local mobile experience that helps shoppers on-the-go find Etsy items and sellers nearby, at both events or local shops. Similar to experiences like those at craft fairs and markets, Etsy ASAP makes it easier for shoppers to discover and support local makers. For sellers, Etsy ASAP offers them the ability to connect with new customers, provide better service and deepen relationships right where they matter.
Etsy ASAP is now available to shoppers based in Manhattan, Queens and parts of Brooklyn. This initial pilot will run through the holiday season. Talmor said Etsy will ‘be looking at buyer and seller feedback to decide what’s next for this program.’