Euro RSCG Worldwide PR has launched the Health Buzz Group, which aims to make the most of small-budget campaigns for companies in the pharmaceutical, OTC, wellness, and other healthcare areas. Work will focus on events, media outreach, and relationship building through partnerships, grants, and other activities.
Euro RSCG VP Kristin VanderMass will serve as the lead in New York, and in London, Cori Blair, also a VP, will head things up.
Euro RSCG introduced a similar group for the consumer area in July called simply Buzz Group. The firm says it already has experience in this sort of low-budget, high-impact campaigning with programs like Sanofi’s “Diabetes: A Deeper Look” partnership with the Detroit Science Center and the launch of a new osteoporosis medication, Atelvia. VanderMass served as the head of Sanofi’s diabetes PR for eight years.
[via Sacramento Bee]