Even Without Parades, St. Patrick’s Day Was a Hot Topic on Facebook, Instagram in March

The social network’s research arm also singled out several subjected related to Covid-19

St. Patrick’s Day was the hottest Hot Topic on Facebook and Instagram last month Vera Chitaeva/iStock

While subjects related to the coronavirus pandemic certainly made their mark on the list of Hot Topics for March 2020 from Facebook IQ, the hottest topic of the month on both Facebook and Instagram involved the luck of the Irish.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.