Business executives at the director level and above prefer LinkedIn as their go-to social media site, as Forbes mentioned a recent study conducted by DHR International and Modern Survey.
Although execs revealed they still frequently use Twitter (27%) and Facebook (44%), LinkedIn got top billing. The second tier encompassed blogs, Pinterest and Google+.
A similar study was conducted three years ago and over the years LinkedIn has increased its lead to surpass other Web sites. In addition to the sites logged onto most frequently, the study showed that executives engage in social media only one hour or less per week. And although they’re not avid users, they are daily users.
Executives revealed in the survey they would be engaged more online if they were actively searching for a new career opportunity, if they better understood the benefits and if the items learned were consistently high value.