Those Who Can, Do, Those Who Can’t, Tweet

Reality check: the more that you’re on Twitter talking about what you’re doing, then the less you’re actually doing it.

Sure, modern technologies easily let us connect with social platforms whilst we’re moving around, but this is a convenience rather than a necessity. You don’t have to provide 24/7 updates for every… little… thing. Or, crucially, every big thing. It’s easy to get caught up in all of this malarkey, often at the expense of the stuff that really matters.

If you’re supposed to be watching a baseball game but instead you’re tweeting about watching the baseball game, then you’re not really doing anything. Instead you’re in some strange, post-modern kind of limbo, caught between the actual and the re-actual. It’s like Inception, just a lot less riveting for the audience.

Twitter is fantastic, but it isn’t, and shouldn’t be everything. It’s great that you want to share that amazing experience with your followers, but surely it’s better to wait until you’ve experienced it first? This not only gives you more time to collect your thoughts, but also means that, vitally, you actually have a legitimate experience to write about.

Absolutely make social media a part of your life. But please, don’t make your life a part of social media.

Publish date: April 11, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT