Good news from the Newspaper Association of America: Newspaper Web sites drew an average of 74.4 million unique visitors per month during the first quarter, accounting for 37 percent of Internet users and topping the previous mark of 72 million set during the fourth quarter of 2009, according to a custom analysis provided by Nielsen Online.
The report also found that newspaper Web sites totaled 3.2 billion page views during the first quarter, with more than 2.3 billion minutes spent browsing the sites.
The NAA is a nonprofit organization that represents nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada.
NAA president and CEO John F. Sturm said:
Newspaper publishers continue to experiment with aggressive new business models, leveraging trustworthy and robust content to attract large audiences to their digital properties month after month. As the economic outlook begins to improve, our industry will continue to shape its own future with digital products and services that grow audience and offer maximum value to advertisers.