Facebook acquires fitness diary app Moves


Facebook is making some more moves in the mobile market. The company announced Thursday morning that it has acquired Moves, a mobile app that tracks fitness activity such as steps and calories. Since its launch in Jan. 2013, Moves has been downloaded on iOS and Android more than 4 million times.

Terms of the deal were not disclosed.

Facebook commented on the acquisition in a press release:

As part of Facebook’s multi-app strategy, we’re excited to announce that the popular Moves app will be joining Facebook’s suite of applications.  Key members of Moves will be joining Facebook at our headquarters in Menlo Park, CA.

The Moves app will continue to run as a separate, stand-alone application. The Moves team has built an incredible tool for the millions of people who want to better understand their daily fitness activity, and we’re looking forward to the app continuing to gain momentum.

Moves announced the acquisition on the company blog:

Today, we’re delighted to announce that Facebook has acquired our company and the Moves app. Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using.

Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.

For those of you that use the Moves app – the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.

Readers: Do you use Moves?

Publish date: April 24, 2014 https://dev.adweek.com/digital/facebook-acquires-fitness-diary-app-moves/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT